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Bio
Josh Hill is a multi-disciplinary designer based in Orange County, CA.
He helps brands show up beautifully and stand out with purpose—crafting identities that attract the right people and give shape to what a company truly stands for. To him, good design turns the ordinary into something meaningful.
Outside the studio, he’s usually in the ocean, with his wife and two cats, or chasing down a new idea.
All content © 2025
At the start of 2024, Onroute (formerly Cab9) set its sights on the US market, aiming to build on its UK success with a complete, global rebrand.
I was brought on to lead the transformation from the ground up—developing a bold new identity that highlighted Onroute’s standout tech in a sluggish industry. From logo design and brand direction to a full website redesign, tradeshow booths, and a North American launch campaign, I shaped every touchpoint of the new brand. The campaign’s debut at the Spring 2024 CDNLA Show in Las Vegas was a major success.
At its core, Onroute’s mission is to bring freedom and vitality back to those burned out by the dispatch industry—empowering them with world-class tech and better ways of working. Every design choice was made to reflect that mission: cinematic imagery, rich contrasts, simplified graphic styling, and technology-focussed compositions create a modern, aspirational feel—one that draws people in, evokes possibility, and signals a better way forward.
Q1-Q3 2024
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