Designer

Strategist

Brand Builder

Storyteller

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Services

Brand Identity Design
Web Design
Interface Design
Print & Editorial Design
Brand Positioning
Brand Naming
Creative Direction
Creative Strategy

Bio

Josh Hill is a multi-disciplinary designer based in Orange County, CA.

He helps brands show up beautifully and stand out with purpose—crafting identities that attract the right people and give shape to what a company truly stands for. To him, good design turns the ordinary into something meaningful.

Outside the studio, he’s usually in the ocean, with his wife and two cats, or chasing down a new idea.

Josh Hill brand and web designer headshot and signature

Strategic design.
To make your brand unforgettable.

Afternoon

Branding & Identity

Crafting a thrift brand that feels fresh, thoughtful, and worth holding onto.

Services
Branding & Identity
Naming
Creative Direction
Logo Design
Web Design
Strategy
Print & Editorial
Web Development
Modern thrift shop logo for Afternoon brand identity
Overview

Why shouldn’t a thrift shop make you feel like you’re buying something new? Afternoon is an online shop of women’s secondhand clothing with a nostalgic, chic vibe—and a mission to uncover one-of-a-kind pieces lost in the thrift shuffle. I created a brand and website that feels equal parts timeless and fresh: warm, high-end, and inviting. The identity blends vintage charm with modern polish, giving secondhand a whole new shine.

Industries
eCommerce
Fashion
Lifestyle
Timeline

Q2 2025

Credits
Mia Hill
Visit
Chic logo symbol for Afternoon brand identity
Clothing collage for premium seconhand brand called Afternoon
Instagram profile design for thrift brand identity
Afternoon fashion logo design on a shadow background
Clothing tag design for ecommerce fashion brand
Timeless digital advertisement design for thrift brand identity
Smiling woman in digital ad for Afternoon brand identity
Packing mailer design for ecommerce clothing shop
Minimalist mobile app design for ecommerce shop brand design
Fashion lookbook cover design for online thrift store called Afternoon
eCommerce home page web design for Afternoon brand identity
Cute tote bag design for secondhand store
Organic social media post design for fashion Afternoon brand
Instagram post graphic designs for Afternoon
Colorful Instagram story profile picture designs
Clothing item poster design for Afternoon thrift supply
Social media story mobile designs for Afternoon online thrift shop
Clothing billboard ad design for Afternoon online thrift store
Logo mark for women's secondhand thrift store brand identity called Afternoon
European nostalgic timeless social media post design for Afternoon
Monochromatic envelope and stationary designs for fashion ecommerce store
Chic high end poster design for Afternoon women's clothing shop brand identity
Cardigan and blazer fashion ad design for Afternoon online presence
Thank you card print design for Afternoon thrift shop packaging and shipping
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